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Search results for “influencer content”
Leveraging 3rd party flagship stores for building "in China for China" business
07/05/2020
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5:23:21 PM
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Foreign hotel companies are setting up their flagship stores on Ctrip and Fliggy, and looking at them as a way to let locals shop in a way they are accustomed to.
Accor works on a domestic travel recovery promotion in China
06/23/2020
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5:01:50 PM
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Accor worked with travel and social media platforms including Ctrip, Fliggy, Meituan Dianping and WeChat, capturing the pent up domestic demand for travel and even impulse consumption by rewarding loyalists.
Delta, United to resume China flights; Kempinski reopens all hotels | Daily Brief
05/19/2020
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11:26:18 PM
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Trip.com worked with Dutch channel technology firm to grow vacation rental listings; Chinese travel influencers pivoted to lifestyle content.
Travelport: Chinese travelers lead global digital proficiency across all age groups
11/20/2019
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11:49:39 AM
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84.2% of Chinese survey respondents tend to use their mobile devices when searching for travel information, higher than the global average of 22.6%.
Trip.com Group eyes TripAdvisor’s valuable assets via new pact
11/07/2019
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6:24:30 PM
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The group has taken this initiative to strengthen the overall trip planning tools that its brands have to offer, and in doing so also intends to propel the growth of its key brands, Trip.com and Skyscanner.
Becoming the “Amazon of Travel” should not be a goal for airlines
10/21/2019
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5:59:57 PM
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52 percent of bookings are expected to occur through their websites, mobile applications, and other airline-owned platforms by 2021.
Five tips to up the game for search optimization in China
07/23/2019
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9:19:41 AM
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Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Why Skyscanner is closing its stand-alone local recommendations App
08/14/2019
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6:01:32 PM
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Skyscanner has faced a challenge in collecting reviews and it hopes to help travelers looking for inspiration or destination research through one-stop offerings.
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